Beginning in 2008, Defendants are accused of selling bolts marked with a “2000” label and the bolts were made to look like Plaintiff’s products. Plaintiff also alleges that Defendants falsely represented that their infringing bolts were ARP bolts. Plaintiff contends that Defendants were fully aware of Plaintiff’s trademarks and have intentionally infringed the marks to unjustly benefit from Plaintiff’s reputation. Plaintiff asserts causes of action for trademark infringement, unfair competition under both the Lanham Act and Cal. Bus. & Prof. Code 17200, and unjust enrichment. The case is Automotive Racing Products, Inc. and Procomp Electronics, Inc., CV10-02884 MRP (C.D. Cal. 2010).
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