Mattel Loses MGA’s Bratz Doll Case, Jury Awards Trade Secret Damages to MGA

copyright-bratz-mattel-trade-secret-jury-verdict-lose-win.pngSanta Ana, CA — The jury in the Mattel v. MGA battle over the Bratz dolls determined that MGA did not infringe any copyrights and did not steal the idea or concept from Mattel. Instead, the jury has awarded at least $88.5 million to MGA for Mattel’s misappropriation of MGA’s trade secrets. The verdict form is available here.

This second round is in stark contrast to the first trial where the jury found for Mattel, which was overturned on appeal. I wouldn’t be going out on a limb by predicting that Mattel will appeal the verdict, after it’s post trial motions to set it aside, of course.

The case is Bryant v. Mattel, SACV 04-09049 (C.D. Cal. 2004).