Los Angeles, CA – Rolex must be seeing red after being sued by Solid 21 for trademark infringement for using “red gold” on, you’ll never guess, red gold jewelry. But Rolex isn’t alone and can commiserate with the other 13 or so other defendants that Solid 21 is simultaneously suing for using what appears to be a generic term. Red gold, also known as rose gold, is made by alloying gold with copper. Although Solid 21’s trademark registration (see here) discloses that “red gold” is used on “fine jewelry made of a special alloying of gold with a distinct color made into fine jewelry”, it does not disclose that red gold is used on red gold jewelry. I don’t think Solid 21 can beat the Egyptian mummies’ first use date for “red gold” jewelry. See here.
The case is Solid 21, Inc. v. Rolex Watch USA, Inc., CV11-0449 GAF (C.D. Cal. 2011).