Los Angeles, CA: Trademark And Copyright Attorneys For Guru Denim/True Religion Apparel Sue To Stop Copying Of Jeans And To Protect Against Fakes/Counterfeits
Los Angeles, CA – Trademark and copyright attorneys for Guru Denim, a subsidiary of True Religion Apparel, filed a trademark infringement, copyright infringement, and Lanham Act § 43(a) unfair competition (15 U.S.C. § 1125) complaint at the Federal District Court in Los Angeles to stop copying of its jeans and sales of fakes and counterfeits. Guru Denim has sought copyright, patent, and trademark protection on its garments and jeans. Guru Denim owns U.S. Patent No. D547530 for the stitch pattern applied to True Religion Brand Jeans pants. Guru Denim owns two U.S. Copyright Registrations for the True Religion Brand Jeans Designs, Copyright Certificate of Registration numbers VA1-192-834 and VA1-301-845.
Guru Denim owns a USPTO registered trademark for the “True Religion Brand Jeans World Tour Fashion for the Senses Section Row Seat.” Also, Guru Denim “owns registered United States trademarks in the pocket stitching pattern that appears on True Religion Brand Jeans pants and the overall stitching pattern on the front of True Religion Brand Jeans pants.” Guru Denim also has 4 USPTO registered trademarks for “True Religion Brand Jeans” with assorted designs. Finally, Guru Denim has registered its “True Religion” word marks with the USPTO. Guru Denim’s “line of ‘super-premium’ denim wear, which ranges in retail price from $170.00 to in excess of $300.00, is acclaimed in the fashion industry due to its famous name recognition which represents quality and distinguished craftsmanship. Each piece of clothing or pair of denim distributed under the Mark bears an emblem of a smiling Buddha strumming a guitar and, in some occasions, is elaborately embroidered.”
Guru Denim discovered that numerous defendants were selling allegedly fake and counterfeit jeans on their Websites. The complaint asserts that Guru Denim's investigator purchased a True Religion pair of jeans from the denimbutt.com website for $129.00 plus a shipping cost of $1.95, where the defendant causes confusion by claiming that it is “committed to selling only first-quality, genuine designer fashions (sic) items, clothes and accessories.” The complaint continues that Guru Denim’s “inspection of the purchased item using security measures confirmed that the item Defendants sold to the investigator was in fact a counterfeit pair of True Religion Brand Jeans denim pants.”
The complaint asserts the following causes of action: (1) Federal trademark infringement under 15 U.S.C. §1114; (2) Federal copyright infringement under 17 U.S.C. §501; (3) False designation of origin under 15 U.S.C. §1125(a); (4) Trademark dilution under 15 U.S.C. §1125(c) and California Business & Professions Code §14330; (5) Common law copyright infringement under California Civil Code §980; (6) Unfair business practices under California Business & Professions Code §17200; and (7) Unjust enrichment. The case is titled Guru Denim, Inc. v. Simon Halwani, et al., CV 08-02803 FMC (C.D. Cal. 2008).
PRACTICE NOTE: Guru Denim has used different forms of intellectual property to provide the broadest possible scope of protection to its products and business. Patent, trademark and copyright protection can overlap and protect different aspects of the same product and prevent unfair competition and infringing conduct that can affect your business.
The complaint lists the following additional defendants: thedenimbutt.com, Jeans & Company, Joymic Corp., Digitally Discovered, Joseph Barsano, thedenimspa.com, denimliquidators.com, denimbuys.com, Denim Buy Liquidators, Jizzle Tech, and lovebubbleclothing.com.
Plaintiff alleges that Defendant’s website,
The complaint alleges that defendants, which are various entities related to the Home Shopping Network, began manufacturing and selling copies of the Work, which are virtually identical to Plaintiff’s work, except for the name given to the jewelry piece. The complaint alleges that the Defendants’ copies are cheap imitations manufactured in China and instead of the stones being made of Czech crystal, as represented on the Home Shopping Channel, the “stones” appear to be plastic or other inferior materials. (SIDE NOTE: If that is the case, it’s puzzling why the Plaintiff does not include a false advertising/unfair competition claim under the Lanham Act). The complaint continues that the defendants’ copy of the work is allegedly not sold in California because the high concentration of lead violates California’s strict environmental and safety regulations. Also, plaintiff alleges that Defendants had access to copies of the Work because they were involved in negotiations to market plaintiff’s work. The complaint seeks damages under
In the settlement agreement, Trans World admitted to infringing BVS’s copyrights and was required to identify all entities to which Trans World had licensed the Spiderman animated series. The complaint, however, alleges that Trans World failed to identify all of the entities which BVS later discovered. BVS claims that “Trans World failed to abide by the terms of the Settlement Agreement and continued to infringe [the copyrights] even after Trans World signed the Settlement Agreement on Februaruy 1, 2008. Specifically, Trans World sent an email on February 3, 2008, to Corus Entertainment, Inc., offering ten episodes of ‘Spiderman’ to which BVS owns the exclusive copyrights, as Trans World acknowledged in the Settlement Agreement.” BVS seeks monetary damages, attorneys’ fees, and a permanent injunction against Trans World and asks the Court to order the “seizure of unauthorized copies of ‘Spiderman’ in Trans World’s possession custody and control, including means of production as provided by 17 U.S.C. section 503.” The case is titled BVS Entertainment, Inc. v. Trans World Films Corp., CV08-01694 DDP (C.D. California).